Page 12 - Market Creation for Clean Energy Access - Insights from Jeevika-TERI partnership in Bihar
P. 12
Based on a survey conducted in Dhamdaha block in disposable incomes to fulfil this need. To address the
2011, it was revealed that SHG members paid as high specific energy and technology needs of the SHG
as USD 8 per month to access lighting from a local members in Damdaha block, TERI designed and
generator and up to USD 3 per month to charge tested a customized specification of a solar home
their mobile handsets (BRLPS and Government of light system (SHLS) at its laboratory in New Delhi.
Bihar 2011). This innovative system included two LED luminaries
and a socket for mobile charging that were powered
Seeding—Creating a Buzz by a battery charged through a solar panel. Once a
satisfactory specification had been developed, TERI
At this stage, the objective is to create an interest introduced the system to the community through live
within the community for a particular product or demonstrations and model installations and actively
service. Activities are directed towards gaining the engaged the community to induce confidence and
trust of the community and helping them to relate to familiarity in the people.
the value that the product/service delivers. A parallel
effort is also made to create initial interest in the In the seeding stage, the most crucial element
entrepreneurship/business opportunities that the is to create that connect with the last mile user
product/service offers. that will eventually convert into acceptance and
adoption. With JEEViKA, TERI was able to reach a
In Purnia, based on indicators developed by TERI, large number of prospective users in a very short time
JEEViKA identified a list of villages for implementation. and in a collective manner through their monthly
Field surveys revealed that the community aspired group meetings. This not only saved time but also,
for energy solutions that met basic needs of due to the goodwill established by JEEViKA with its
lighting and mobile handset charging. However, an members, TERI was able to build trust and rapport
integrated product that met both these needs was with the community much sooner than it would have
not readily available in the local market. While there in a scenario where no partner agency was involved.
was an evident need, the community still had limited
12 LaBL Publication
2011, it was revealed that SHG members paid as high specific energy and technology needs of the SHG
as USD 8 per month to access lighting from a local members in Damdaha block, TERI designed and
generator and up to USD 3 per month to charge tested a customized specification of a solar home
their mobile handsets (BRLPS and Government of light system (SHLS) at its laboratory in New Delhi.
Bihar 2011). This innovative system included two LED luminaries
and a socket for mobile charging that were powered
Seeding—Creating a Buzz by a battery charged through a solar panel. Once a
satisfactory specification had been developed, TERI
At this stage, the objective is to create an interest introduced the system to the community through live
within the community for a particular product or demonstrations and model installations and actively
service. Activities are directed towards gaining the engaged the community to induce confidence and
trust of the community and helping them to relate to familiarity in the people.
the value that the product/service delivers. A parallel
effort is also made to create initial interest in the In the seeding stage, the most crucial element
entrepreneurship/business opportunities that the is to create that connect with the last mile user
product/service offers. that will eventually convert into acceptance and
adoption. With JEEViKA, TERI was able to reach a
In Purnia, based on indicators developed by TERI, large number of prospective users in a very short time
JEEViKA identified a list of villages for implementation. and in a collective manner through their monthly
Field surveys revealed that the community aspired group meetings. This not only saved time but also,
for energy solutions that met basic needs of due to the goodwill established by JEEViKA with its
lighting and mobile handset charging. However, an members, TERI was able to build trust and rapport
integrated product that met both these needs was with the community much sooner than it would have
not readily available in the local market. While there in a scenario where no partner agency was involved.
was an evident need, the community still had limited
12 LaBL Publication
