Page 14 - Market Creation for Clean Energy Access - Insights from Jeevika-TERI partnership in Bihar
P. 14
and mortar’ structure to carry out commercial Also, to incentivize participation of the SHG
activities formally and effectively. members, over 30 men from the families of SHG
members were given opportunities to work and
Institutionalized as a for-profit business unit, the learn as technicians at the EE during the course of
EE is equipped to offer a wide range of renewable implementation. This turned to be an opportunity for
energy solutions from solar lanterns to independent the men to earn hands-on experience in installation
home lighting systems, solar panels, luminaries, and and commissioning of SHLS. This intuitively helped
batteries (Figure 2). In many cases, an EE may also the women earn support from the men members in
provide power distribution services on a rental model their families for their participation in activities of
through a solar micro grid installed at their premises, the SHG.
that supplies electricity for light in nearby homes
and shops. Through their installation and repair The EE—Opportunity and Value
experience as well as through augmented trainings, Proposition
EEs in Purnia have displayed significant capabilities
in assembling and configuring customized systems Considering the number of people in rural areas
to suit specific household needs as well. This was without access to affordable and reliable energy
a big value add, as the user at the last mile is able services and the absence of an entity that addresses
to receive a good quality tailored solution at an issues of awareness, technology adoption,
affordable cost. affordability, availability, and maintenance, the
opportunity for a network of micro-EEs to thrive and
While in the base building stage, TERI directly grow is immense. The value proposition that an EE
placed orders with vendors and manufacturers of offers to the other stakeholders in the energy access
equipment; in the growth and consolidation stage, market value chain is discussed as follows
the EE is established enough to directly place such (see the schematic below):
orders himself, with occasional supervision
from TERI.
End User Civil Societies Technology Financial
Manufacturers/ Institutions
Accessibility and Opportunity
Serviceability— to add energy Wholesalers Viable
opportunity for
high quality access and Access to priority sector
products and renewable previously lending through
energy into their unavailable a reliable local
responsive service portfolio sales networks;
warranty higher sales enterprise
services Project volumes
engagement and Addresses the
Range of partnership with End user feedback, challenge of
products to suit critical market non-performing
EE—technical/ assests triggered
affordability, end user training, intelligence; better from poor after-
needs, and after sales service sales service
preferences awareness delivery through
campaigns
EE at reduced
operational costs
With effective EE networks in place, government institutions will be able to cut on aid for dissemination of
clean energy products in BoP.
9 It is important that all necessary documentation, including the rent deed must be completed by the entrepreneur.
14 LaBL Publication
activities formally and effectively. members, over 30 men from the families of SHG
members were given opportunities to work and
Institutionalized as a for-profit business unit, the learn as technicians at the EE during the course of
EE is equipped to offer a wide range of renewable implementation. This turned to be an opportunity for
energy solutions from solar lanterns to independent the men to earn hands-on experience in installation
home lighting systems, solar panels, luminaries, and and commissioning of SHLS. This intuitively helped
batteries (Figure 2). In many cases, an EE may also the women earn support from the men members in
provide power distribution services on a rental model their families for their participation in activities of
through a solar micro grid installed at their premises, the SHG.
that supplies electricity for light in nearby homes
and shops. Through their installation and repair The EE—Opportunity and Value
experience as well as through augmented trainings, Proposition
EEs in Purnia have displayed significant capabilities
in assembling and configuring customized systems Considering the number of people in rural areas
to suit specific household needs as well. This was without access to affordable and reliable energy
a big value add, as the user at the last mile is able services and the absence of an entity that addresses
to receive a good quality tailored solution at an issues of awareness, technology adoption,
affordable cost. affordability, availability, and maintenance, the
opportunity for a network of micro-EEs to thrive and
While in the base building stage, TERI directly grow is immense. The value proposition that an EE
placed orders with vendors and manufacturers of offers to the other stakeholders in the energy access
equipment; in the growth and consolidation stage, market value chain is discussed as follows
the EE is established enough to directly place such (see the schematic below):
orders himself, with occasional supervision
from TERI.
End User Civil Societies Technology Financial
Manufacturers/ Institutions
Accessibility and Opportunity
Serviceability— to add energy Wholesalers Viable
opportunity for
high quality access and Access to priority sector
products and renewable previously lending through
energy into their unavailable a reliable local
responsive service portfolio sales networks;
warranty higher sales enterprise
services Project volumes
engagement and Addresses the
Range of partnership with End user feedback, challenge of
products to suit critical market non-performing
EE—technical/ assests triggered
affordability, end user training, intelligence; better from poor after-
needs, and after sales service sales service
preferences awareness delivery through
campaigns
EE at reduced
operational costs
With effective EE networks in place, government institutions will be able to cut on aid for dissemination of
clean energy products in BoP.
9 It is important that all necessary documentation, including the rent deed must be completed by the entrepreneur.
14 LaBL Publication
